The Department of Campus Recreation within the Division of Student Affairs at Utah State University seeks a positive, collaborative, and dynamic individual to join our team as our Coordinator of Marketing (Marketer II). Reporting directly to the Assistant Director of Adventure Programs and Marketing, the Coordinator of Marketing will develop and manage all marketing and communication activities designed to effectively promote the programs and services of the department. The incumbent will also manage the department's technology resources including computer operations, software, websites, and social media platforms. This individual will be a key team member of the Campus Recreation Department, which provides aquatic programs, club sports, fitness/wellness, intramurals, outdoor recreation, special events, extramurals, and collaborative programs.
Develop and manage marketing and communication efforts for all programs and services.
Design, create and distribute marketing and communication materials designed to meet the marketing and communication objectives of the department.
Maintain familiarity with all departmental programs and services and update all communication resources accordingly.
Responsible for promoting, updating, and responding to all social media.
Develop the content of the department's website.
Monitor information to assure the web site is accurate, timely, and in compliance with the needs and interests of various audiences seeking information.
Maximize the functionality of all software to include notifications, news, calendar updates, pictures, and other communication features of various software.
Develop tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the department.
Partner with virtual programming committee to ensure filming production and promotion of virtual programs are successfully distributed to statewide campuses.
Collaborate with appropriate departments to manage various technology within the facility.
Develop staff manuals, training manuals, a comprehensive staff training program, and ensure the department visual identity guide is followed.
Work evening and weekends when necessary regarding special events and photoshoots.
Develop a replacement budget for department computers and other technology equipment.
Recruit, hire, train, mentor, and supervise the 4-6 student creative team, including graphic designers, social media team, and photographer/videographer
Administer employee-related disciplinary action when necessary.
Research, propose, develop, monitor, and adhere to the department's marketing and technology budgets.
Oversee program student payroll, tracking, and approvals.
Research & Assessment:
Evaluate customer satisfaction to determine overall effectiveness and satisfaction to recommend possible changes as deemed appropriate.
Assist in the development and implementation of the department research and assessment agenda to include the development of student and program learning outcomes.
Prepare written communications such as monthly reports, annual reports, participation statistics, etc.
This position will be asked to flex time to work some nights and weekends for Campus Recreation functions and special events.
Actively participate on a variety of Aggie Recreation Center, Campus Recreation, and University committees as assigned.
This position description indicates the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to the position.
Equivalent to graduation from a four-year college or university preferably with a major in marketing, communications, sports management, recreation administration, business administration, or a related field.
Equivalent of two (2) years relevant experience, professional-level experience (including Graduate Assistantship) managing and developing marketing initiatives at a high level.
Specialized software management, for example, RecTrac, Fusion, Rent Master, etc.
Basic knowledge of Adobe Suite, graphic design, website design, HTML, and computer operation.
Master's degree in an appropriate area of specialization and two years of appropriate experience.
Previous management experience in college/university or other community/private recreational programs during which time the applicant has acquired and demonstrated the ability to perform the essential duties of the position.
Active involvement in NIRSA – Leaders in Collegiate Recreation.
Demonstrate knowledge and ability of the following:
Administration, personnel & organizational management, budgeting, computer hardware/software operation, principles of superior customer service, and effective marketing
Interpret and apply University, Campus Recreation, and USU rules, regulations, policies, and procedures.
Establish programmatic goals, facilitate change, and implement innovative programs and services.
Oversee the work of others.
Coordinate the timely completion of multiple tasks.
Work independently under general supervision.
Work as a part of a team to reach set goals.
Communicate effectively both verbally and in writing.
Generate and follow verbal and written instructions.
Provide excellent customer service.
Adapt to changes in the work environment.
Work effectively in a multicultural environment.
Establish and maintain effective working relationships with others.
Work varying hours including early mornings, late evenings, and weekends.
Additional Salary Information: Benefits at a glance infographic: https://hr.usu.edu/files/benefits/Benefits_Summary.pdf
Internal Number: 2021-3369
About Utah State University Campus Recreation
The Department of Campus Recreation at Utah State University is housed in the Division of Student Affairs and is one of the most dynamic growing departments on campus. Home to 18 professional staff members and four graduate assistants, Campus Recreation strives to serve the students with top-notch programs and services. A state-of-the-art facility opened in November 2015, included three basketball courts, three levels of cardio and weight training, a climbing and bouldering wall, two sand volleyball courts, two outdoor basketball courts. The Aggie Legacy Field is 154,000 square feet of synthetic playable surface including two flag football fields, two softball fields, a soccer field, a rugby pitch, a lacrosse field, and ultimate frisbee. Campus Recreation also manages the HPER Building and Fieldhouse which includes six racquetball courts, five basketball courts, two pools, weight training, and cardio loft. This is an exciting time to join the Utah State University Campus Recreation team as we continue to grow our programs and develop our students into future leaders.
Utah State University (USU) was founded in 1888 and is honored to be Utah’s land-grant and space-grant university.... USU is a Carnegie RU/H (Research University/High Research Activity) institution with approximately 27,700 students (24,660 undergraduates and 3,040 graduate students) on the Logan main campus. Utah State’s statewide system features eight campuses and 23 education centers and serves all counties in the state with Extension programs. USU offers 114 undergraduate majors, 132 graduate programs, and a variety of innovative stackable associate and certificate credentials. Washington Monthly ranked USU 14th in their national university rankings in 2019 and the 5th best public national university in the nation in 2018. As one of the two premier research institutions in Utah, USU is proud to provide a high-quality education at an affordable price. Additional information about Utah State University can be found here.
A core characteristic of USU is engagement with communities and people in economic development, improvements to the quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.
The USU main campus is located in beautiful Logan, Utah; a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.
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